Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
2. Formatting
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>
I am always amazed when I hear about companies who... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
1. You can get ad copy ideas by studying similar... Read More
Walk around any trade or consumer show and you will... Read More
At some point many small business owners are left with... Read More
1) Include a coupon in your large ads. This can... Read More
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More
1. Spend money on decent quality business cards. Home made... Read More
Advertising in the paper works for many people in business.... Read More
Yellow Pages advertising is one of the most popular forms... Read More
1. Place copies of your circular on bulletin... Read More
Every time you hear someone say "May I have one... Read More
Well, Super Bowl XXXIX is history. Too bad for the... Read More
Have you ever wondered why your perfectly fine classified ad... Read More
Making money using direct mail isn't easy. And anyone who... Read More
There are several ways to advertise and get the word... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Sure, everyone needs business cards. But why not make your... Read More
What I'm about to reveal are myths that most people... Read More
Without a powerful headline, your message stands little chance of... Read More
Yellow Pages advertising is one of the most popular forms... Read More
Business cards are one of the most powerful and inexpensive... Read More
Most brochures that businesses put out today end up doing... Read More
To bring great sales success, a great advertising technique is... Read More
Advertising will make or break your business. It is crucial... Read More
Most business owners and managers keep a fairly close eye... Read More
The content of advertising is basically the same no matter... Read More
1. Give Testimonials When you purchase a product or service... Read More
We all are looking for ways to market our businesses... Read More
You're flipping through this publication as you wait for your... Read More
It is a given that billboard advertising "outdoor" is not... Read More
Would you like to know how a car wash chain... Read More
I am always amazed when I hear about companies who... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
1. You can get ad copy ideas by studying similar... Read More
Walk around any trade or consumer show and you will... Read More
At some point many small business owners are left with... Read More
1) Include a coupon in your large ads. This can... Read More
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More
1. Spend money on decent quality business cards. Home made... Read More
Advertising in the paper works for many people in business.... Read More
Yellow Pages advertising is one of the most popular forms... Read More
1. Place copies of your circular on bulletin... Read More
Every time you hear someone say "May I have one... Read More
Well, Super Bowl XXXIX is history. Too bad for the... Read More
Have you ever wondered why your perfectly fine classified ad... Read More
Making money using direct mail isn't easy. And anyone who... Read More
There are several ways to advertise and get the word... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Sure, everyone needs business cards. But why not make your... Read More
What I'm about to reveal are myths that most people... Read More
Without a powerful headline, your message stands little chance of... Read More
Yellow Pages advertising is one of the most popular forms... Read More
Business cards are one of the most powerful and inexpensive... Read More
Most brochures that businesses put out today end up doing... Read More
To bring great sales success, a great advertising technique is... Read More
Advertising will make or break your business. It is crucial... Read More
Most business owners and managers keep a fairly close eye... Read More
The content of advertising is basically the same no matter... Read More
1. Give Testimonials When you purchase a product or service... Read More
We all are looking for ways to market our businesses... Read More
You're flipping through this publication as you wait for your... Read More
It is a given that billboard advertising "outdoor" is not... Read More
Would you like to know how a car wash chain... Read More
Advertising Advertising |