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10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. 1. The author's previous books have sold well. 2. They love a book and think it will sell. 3.... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.But, before approaching an agent to represent you, you should finalize the presentation of your book.Agents don't have time to waste dealing with publishing 'wannabees' who don't have, and may never have,... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author Bio This is no place for modesty. You're competing with many other authors out there and need to... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work.... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. Now in the information age we expect... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. Book cover the marketing tool for any writers or publishers if you got that one right then you work... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to... Read More

Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again,... Read More

Book Marketing 101 for the Self-Published Author -- Getting Started

No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.Publishers are certainly a vehicle by which... Read More

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