Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided to do some research to find out more about the spider.

I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.

To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small spider bite supposedly turned into a flesh eating monster.

One photograph caption went way over the top by stating that the victim of a horrific spider bite on the leg resulted in the victim having their leg amputated.

The business owners then went on to state that if the victim would have bought their product, this never would have happened. And if you purchase their product it will not happen to you.

This business chose to base their marketing on deceit and lies to sell their product. Even worse, they valued profit more than people.

They chose to paint a horrific picture with their marketing message in an attempt to scare up customers.

What picture does your marketing message paint for prospects?

Does it scream: "BUY MY SERVICES OR YOUR BUSINESS WILL DIE!!!"

Or does it say: "Here is how I can help you solve your problems"

Long after they have forgotten your marketing message or what your business is about, your prospects will remember how you made them feel.

How do you want to be remembered?

As a business willing to make a profit at any cost, including sacrificing the best interest of your clients?

Or as a business that always operates from integrity, with a focus on providing the best solutions for your clients?

Whatever method you choose, remember that the picture you paint for your clients will remain in their memory long after all of the other memories of your business fades.

Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved.

Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on... Read More

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra.... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

10 Start Up Marketing Tips

This list has been compiled as a result of years... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More